Advertising and Placement— Where and How to Connect to Your Target Customers
Now you can see how understanding your customers informs decisions about what you offer to provide value to prospective customers. You’ve also discovered the importance of identifying key messages that will resonate with them. And you’ve come to learn about the journey that most, if not all, customers go through to purchase your product or service. Through your competitive analysis, you’ve also realized the importance of understanding your competitors’ customer messaging.
The next step in the marketing process is getting your key message points to prospective customers. Having a great product with solid messages doesn’t do any good if prospective customers ...
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