Communicating information about your products or services and the reasons why customers should buy from you is one of the most important roles of marketing. This can be done through traditional advertising on TV or radio or in newspapers, magazines, and other publications. It may be done through social media marketing on platforms such as Facebook, Instagram, and TikTok.
Search engine optimization (SEO) marketing is another option. The term means ensuring that your web pages and social media content include keywords people use when searching for products or services like yours. Optimizing your web content for search engines can impact the location of your company or products in the order that they appear ...
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