Identifying the Product and Service Offerings
One of the first things to do when putting together a strategic marketing plan is to separate your company’s offerings into distinct business or product lines. Most companies have multiple product or service offerings that appeal to different types of customers.
This helps identify the first elements of your Strategic Marketing Framework. The top of the framework is where the focus of the marketing activities is designed to drive sales and revenue. A marketing strategy can encourage company (or brand) awareness, drive product sales, or reach a specific target segment of the business. As we start building the strategy, the focus of the marketing activities will be put in the top box(es) of ...
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