Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

16BATTLE OF CARRHAEROMANS VERSUS THE PARTHIANS (53 BC)

THE BUYING CYCLE: RESOLUTION OF CONCERNS(THE PARTING SHOT)

You wound, like Parthians, while you fly,And kill with a retreating eye.—SAMUEL BUTLER, “AN HEROICAL EPISTLE OF HUDIBRAS TO HIS LADY” (1678)

 

The Battle of Carrhae, fought in Persia in 53 BC between the Parthian Empire and the Roman Republic, was one of the most crushing defeats in Roman history. The cunning Parthian cavalry rode up to the Roman legions, clashed, then turned and fled in apparent defeat. Galloping away from the Romans, who broke ranks to pursue, the Parthians shot arrows over their shoulders and decimated the Romans. ...