Six
Emerging Giants: Going Global
AFTER IDENTIFYING UNIQUE value propositions and establishing strong competitive positions in their home markets, prospective emerging giants face a new set of challenges as they try to develop into multinationals in their own right.1 These companies aspire to be world-class competitors, but how can they develop world-class capabilities? They would like to be true global players operating in all geographies, but the range of opportunities available to them is daunting. How should these firms think about globalizing their businesses?
Just as the home country origins of developed market-based multinationals matter as they enter emerging markets, the home country origins of emerging giants matter as they globalize ...
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