Five
Emerging Giants: Competing at Home
UNSHACKLED BY economic liberalization, entrepreneurs and domestic companies in emerging markets are aggressively pursuing growth opportunities at home and overseas.1 Alongside the fast economic growth of their home markets, successful emerging market-based companies are flourishing, regularly registering double-digit annual revenue growth and figuring prominently in global deal making.
Globalization and liberalization have also intensified competition in these firms’ home markets as multinationals from developed markets enter with all the advantages outlined in chapter 4: established global scale, brands, technology, financial muscle, talent, and organizational capabilities. Beyond foreign competition, ...
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