Winning Government Business, 2nd Edition

 

Preface

In a 100-meter dash of world-class athletes, the margin of victory is inches and fractions of a second. Even in a grueling marathon, the difference between winning and losing is often measured in feet rather than in meters or miles. Athletes appreciate the value of competitive advantage. Knowing that a modest performance enhancement can make the difference, they diligently seek an edge—that extra “something” that will speed them across the finish line ahead of the competition. Lighter-weight shoes, clothing with less wind resistance, training regimen, diet, strength training, meditation—anything that might enhance performance is seriously considered.

This is a book about competition. The contestants, however, are not athletes but companies ...