Chapter 6

Privacy Control

IN THIS CHAPTER

check Finding out why privacy is important

check Discovering the complicated web of shared data

check Blocking location tracking

check Lessening the intrusion on your privacy

“The best minds of my generation are thinking about how to make people click ads. That sucks.”

— Jeff Hammerbacher, early Facebook employee

askwoody When you work with “free” services — search engines such as Google and Bing (which is Microsoft); social networks such as Facebook, Pinterest, and LinkedIn (Microsoft); online storage services such as OneDrive (Microsoft) and Google Drive; free email services such as Gmail (Google), Hotmail/Outlook.com (Microsoft), and Yahoo! Mail; even the “free” versions of Windows 10 — these services may not charge you anything, but they’re hardly free. You pay with your identity. Every time you go to one of those sites, or use one of those products, with a few noteworthy exceptions, you leave a trail that companies are eager to exploit, primarily for advertising. ...

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