Win Business with Relationships

Index

Ability, benevolence, and core values (ABC), 64–66

Action through inaction, 29

Active listening, 43, 45, 98

Adaptation, diversification, and innovation (ADI), 194–197

Advocates, 85

Allies, 86–87

Alligator Arms, 90

Ascription, 147

Astroturfing, 146

Attitude, 122–123, 173–174

Authenticity, 48

Autoethnography, 33

Avowal, 147

Baby Boomers, 151

Back and forth communication, 15

Bagua symbol, 29

Big data, 99–100

Boeing, 60–61

Bottom-up approach, 106

Brand, 10, 11

and trust, 67–69

British Petroleum (BP), 71–72

Business communication

intergenerational, 148–149

in transformation, 146–147

Business development strategies, 10

Business failures, 8–9

Business partner, 80

observation, 15–16

selection, 15

3-R-Rule, 78–79, 84

process, 81–84

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