CHAPTER 10

Embracing Change in Business Relationships

Quotations to Ponder

In the United States, the pandemic forced what could have been a ten-year digital transformation into about a sixty-day window.

—DeAnn Golden, President and CEOBerkshire Hathaway HomeServices Georgia Properties

We must consistently disrupt ourselves by doing things better, faster and cheaper.

—JR Wilson, Vice President for Tower Strategy & Roaming AT&T

New is good. Change is good. If people become too complacent and prefer status quo, that organization is doomed to fail over time because the world is changing every day and we must adapt.

—Alex Gregory, former President and CEOYKK Corporation of America

We must adapt to the cultures of the consumers. Always have a steady ...

Get Win Business with Relationships now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.