Introduction
It’s 8 a.m., and as Mike McCall merges onto a traffic-choked highway heading into work, he thinks about how unsatisfying his job has become. It’s not the long hours—as a VP of product management at a global technology company, he expects to work hard. It’s how little headway he believes he’s making. Every morning, he shows up at work hoping to move the ball forward, yet despite ten hours or more of solid effort, he constantly leaves feeling as though he got nothing done.
As an example: for more than a week, Mike has come to work early with a single, critical “must-do” on his agenda: developing a long-term product strategy to meet the revised growth targets set for his business unit. Business hadn’t been going as well as ...
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