The money motive
Technorati’s State of the Blogosphere 2009 distinguished four types of bloggers among its survey respondents. By far the largest group was the hobbyists, who made up 72 per cent of respondents. These bloggers blogged for fun and had no expectations or intentions of making money through their blogging. The second group, the part-timers – who made up 15 per cent of respondents – blogged, at least partly, to supplement their income. The third and fourth groups were blogging professionally, either as part of their own business or organisation (the self-employed, 9 per cent) or as employees of another (the professionals, 4 per cent) (Technorati, 2009).
Since I first started my investigations into bloggers’ motivations in 2003, ...
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