Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

CHAPTER 1Story ThinkingWhat Does That Even Mean?

ONCE UPON A TIME, before you learned to be more objective, you thought you were important and that the people around you were important. Chances are you asked questions that made other people uncomfortable. To protect you from a life of narcissistic, emotional waywardness, you were sent to school to learn how to be useful. You learned the scientific method. You learned you aren’t important. You are actually just a dot on a bell curve. If you are lucky, your dot was two standard deviations from the mean and you were deemed “gifted,” which is objectively very similar to being “important.” Later you learned that nothing is true if you can’t test it and can’t prove it is true in repeated experiments. ...