Design has one thing in common with biology: There’s no such thing as spontaneous generation. Whether you’re designing for folks in the newsroom or the boardroom, you have some predesign work to do if you hope to produce a design that works, literally and figuratively.
Novices may be inclined to go straight to their computers. But professional designers know that effective graphic design begins with research: information gathering and critical thinking about the project at hand. Next comes brainstorming: tapping into creativity and putting pencil to paper. So we’re going to have to ask you to step away from your computer.
Appealing to your audience. For visual communication, ...
Get White Space Is Not Your Enemy, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
