White Space Is Not Your Enemy, 3rd Edition

White Space Is Not Your Enemy, 3rd Edition

by Rebecca Hagen, Kim Golombisky
Released February 2017
Publisher(s): A K Peters/CRC Press
ISBN: 9781351668767

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Book description

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Acknowledgments
  7. Preface
  8. Chapter 1 What is Design?
    1. Making Visuals & Type Play Nice in Space
      1. » Form follows function in design
      2. » Design drives visual culture
      3. » Graphic design communicates
      4. » Computers democratized graphic design
      5. » The www changed all the rules
      6. » Graphic design is planned
      7. » Make pictures & words work together in space
      8. » Know the rules. Break the rules if you have a reason.
      9. » Try this
  9. Chapter 2 Step Away From the Computer
    1. For Research & Brainstorming
      1. » Research
      2. » Brainstorming
      3. » Sketches
      4. » Try this
  10. Chapter 3 I Need to Design This today
    1. The Works-Every-Time Layout
      1. » Why the works-every-time layout works
      2. » Parts of the works-every-time layout
      3. » Final thoughts
      4. » Try this
      5. » The works-every-time layout: A gallery
  11. Chapter 4 Layout Sins
    1. 13 amateur errors
      1. » Sin no. 1: Centering everything
      2. » Sin no. 2: Warped or naked photos
      3. » Sin no. 3: Too many fonts
      4. » Sin no. 4: Bulky borders & boxes
      5. » Sin no. 5: Cheated or missing margins
      6. » Sin no. 6: Stairstepping
      7. » Sin no. 7: 4 corners & clutter
      8. » Sin no. 8: Trapped negative space
      9. » Sin no. 9: Busy backgrounds
      10. » Sin no. 10: Tacky type emphasis
      11. » Sin no. 11: Bad bullets
      12. » Sin no. 12: Widows & orphans
      13. » Sin no. 13: Justified rivers
      14. » Try this
  12. Chapter 5 Mini Art School
    1. The Elements, Principles & Theories of Design
      1. » Element no. 1: Space
      2. » Element no. 2: Line
      3. » Element no. 3: Shape/form
      4. » Element no. 4: Size/scale
      5. » Element no. 5: Color
      6. » Element no. 6: Texture
      7. » Element no. 7: Value
      8. » Principle no. 1: Focal point/emphasis
      9. » Principle no. 2: Contrast
      10. » Principle no. 3: Balance
      11. » Principle no. 4: Movement
      12. » Principle no. 5: Rhythm/pattern
      13. » Principle no. 6: Unity
      14. » Gestalt theory
      15. » Try this
  13. Chapter 6 Layout
    1. Where to Put Visuals & Type for Impact
      1. » How do I know where to put stuff?
      2. » Where do I put the rest of my stuff?
      3. » Creating hierarchy
      4. » Layouts with multiple topics on the same screen or page
      5. » Multiple-page layouts
      6. » Exit here
      7. » Try this
      8. » Layout ideas you can swipe: Beyond the works-every-time layout
  14. Chapter 7 Type
    1. What You Don’t Know Can Hurt You
      1. » Font, typeface, font family, glyph
      2. » Font categories
      3. » Choosing & using fonts
      4. » Applying additional font styling
      5. » Typesetting lengthy copy
      6. » Taking a page from newspaper design
      7. » Type: Not just for reading anymore
      8. » Icing on the cake
      9. » Try this
      10. » What you need to know about logo design
  15. Chapter 8 Color Basics
    1. Choosing & Using Color
      1. » The power of color: Impact, organization & emotion
      2. » Color theory
      3. » How to choose color: Working the color wheel
      4. » How to choose color: Culture
      5. » How to choose color: History
      6. » How to choose color: Nature
      7. » Tips for designing with color
      8. » Color technology: That’s not the color I chose. What happened?
      9. » Working with screen color
      10. » Specifying color for print
      11. » Color rules!
      12. » Try this
  16. Chapter 9 Adding Visual Appeal
    1. Working with Photos & Illustrations
      1. » Image content
      2. » Resolution, file format & size
      3. » Choosing more than one photo
      4. » Ethics of shooting & editing
      5. » Diversity as craft excellence
      6. » Where to get photos
      7. » Where not to get photos
      8. » Alternatives to photos
      9. » Try this
  17. Chapter 10 Infographics
    1. Maximum Information in Minimum Space
      1. » A terse history of infographics
      2. » You might need an infographic if…
      3. » Where do infographics come from?
      4. » Multimedia infographics
      5. » Graphics packages
      6. » Designing infographics
      7. » Try this
  18. Chapter 11 Storyboarding
    1. Planning Visual Storytelling
      1. » Getting started
      2. » Framing the shot
      3. » Perspective
      4. » POV
      5. » Camera angle
      6. » Movement
      7. » Continuity
      8. » Transitions
      9. » Lighting
      10. » Type
      11. » Audio
      12. » After the storyboard
      13. » Try this
  19. Chapter 12 Design for Social Media… But Not Really
    1. Working with Multimedia Assets
      1. » Where to begin?
      2. » A design speed bump
      3. » Working with images
      4. » Video clips
      5. » Animation
      6. » Apps & plug-ins & widgets, oh my!
      7. » Multimedia storytelling
      8. » Try this
  20. Chapter 13 Designing for the Web
    1. Starring on the Small Screen
      1. » What to expect when working with websites
      2. » How the Web works (the 5-second version)
      3. » Print vs. Web design
      4. » Anatomy of a Web page
      5. » That’s all great. But how do I design one?
      6. » Responsive Web design
      7. » A website isn’t always the best tool for the job
      8. » Keep on your toes
      9. » Try this
      10. » What’s trending
  21. Chapter 14 Fit to Print
    1. An Overview of Papers & Printing
      1. » Plan ahead for printing: Choosing paper
      2. » Types of printing & printers
      3. » Get a printing estimate
      4. » Prepare your document for printing
      5. » What to give the printer: A checklist
      6. » Now what?
      7. » Other things your printer can do
      8. » Try this
  22. Chapter 15 Conclusion
    1. Now That You Know Enough to Be Dangerous, Thanks for Stopping By
      1. » Everything is changing
      2. » There’s nothing new under the sun
      3. » Sometimes you just need to hire a professional
      4. » Words of encouragement
  23. Glossary
  24. Index

Product information

  • Title: White Space Is Not Your Enemy, 3rd Edition
  • Author(s): Rebecca Hagen, Kim Golombisky
  • Release date: February 2017
  • Publisher(s): A K Peters/CRC Press
  • ISBN: 9781351668767