Chapter 6
An Agenda for Business Executives
When my wife, Marie-Louise, introduced me to Joe’s Stone Crab of Miami Beach, a favorite of hers from when she had previously lived in South Florida, I was promised a great meal, but I had no idea what an intriguing business experience it was going to be.
Joe’s is a rarity: an American restaurant that has prospered for over a century. It is currently the top-grossing independent restaurant in America—despite being the only restaurant in the top 100 that closes for three (and it used to be five) months per year when its principal fare, stone crab, is out of season. Its annual gross is 4 percent greater than that of the second-place competitor, but its monthly gross is 39 percent greater. In a trendy ...
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