Chapter 4. Lack of Consensus
As long as an organization is enjoying healthy growth, it seems that management can do no wrong. But when tectonics shift and growth begins to stall, internal rifts can become apparent. People choose sides, challenge each other, question long-held assumptions, and begin to doubt strategies and tactics that used to be sacrosanct. Such internal discord can paralyze efforts to mount an effective recovery.
We first discovered this issue in the pilot study about company growth that we completed back in 2001. The issue of internal consensus wasn't yet on our radar screen; in our advertising practice, we had seen that the most effective companies seemed to be headed by a strong, visionary CEO who single-handedly set the ...
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