What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of

INTRODUCTION

I did not have sexual relations with that woman.

—PRESIDENT BILL CLINTON

In February 2012, Mimi Alford published an autobiography in which she described her sexual affair with President John F. Kennedy during her time as a White House intern. The book got a little attention, but it was hardly major news. After all, Alford had not been President Kennedy’s only dalliance. Judith Campbell, the reputed girlfriend of Chicago crime boss Sam Giancana, also claimed to have had an affair with the president. Others, both alleged and confirmed, include Jacqueline Kennedy’s press secretary, Pamela Turnure, movie stars Angie Dickinson and Kim Novak, and perhaps most famously, Marilyn Monroe.

At the time, the general public knew none of this. ...