Chapter 8
MASTERING THE MEDIA
It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.
Many years ago, I escorted a client, let’s call her Ms. Goble, to a local television station. The station asked her to come in for an interview on a controversial education issue, and we expected she would face some fairly difficult, hostile questions. I had prepared her well in terms of what she needed to convey both verbally and nonverbally. She had lots of stories about the kids her organization had helped. Her messages were well tested and finely honed.
What I hadn’t prepared her for quite so well was the chaos she encountered or the mechanics of the interview itself. ...
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