CHAPTER 22
Combine Existing Know-How with Other Knowledge to Create Something New
LEARNING FROM
Ettore Bugatti
It is very probable that technologies and solutions developed outside your own sector will have the greatest influence on the path taken by your organization or domain of activity. The same applies inside your organization, where excellent solutions await if you systematically link knowledge from different areas of activity. Ettore Bugatti (1881–1947) showed how effectively separate disciplines can be teamed up to produce wonderful results.
Ettore Bugatti made automobiles that combined unusual construction with highly aesthetic designs. ...
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