What Makes Great Leaders Great: Management Lessons from Icons Who Changed the World

CHAPTER 19

Exploit Success

LEARNING FROM

Dietrich Mateschitz

Not many organizations are really good at exploiting their successes. In fact, most of them are pretty bad at doing so. The reason for this is the belief that they have earned their success and thus attained their objective. But that is most decidedly wrong, for it is here that their work should truly begin. In this respect, you can learn a lot from Dietrich Mateschitz (born in 1944), the founder of Red Bull and a true master at exploiting successes.

“What do you want with this syrupy stuff?,”¹ he was asked when he launched his Red Bull brand. Worse still, his energy drink, which tasted ...