About the Authors

Adam Lawrence is the Co-Founder of WorkPlayExperience, a company which helps organizations worldwide change how their staff, partners, and customers work together to discover and create value. His background ranges from psychology, marketing, and product innovation to professional theater and stand-up comedy. Adam is fascinated by human interaction, so at WPX he focuses on the “front stage” of services and how groups of people from different backgrounds can work together effectively while having a great time. He has developed and adapted several theatrical tools and lenses and introduced them to the world of service design and facilitation.

In 2010, Adam co-initiated the award-winning Global Service Jam—which was soon followed by the Global Sustainability Jam and the Global GovJam—and he has been a leading figure in establishing the global community of practice and sharing around the Jams. He also teaches and gives keynotes on service design and human-centered innovation all over the world.

Adam lives in Southern Germany, enjoys nature and medieval re-creation, and rides a classic Japanese motorcycle.

Marc Stickdorn is the Co-Founder and CEO of More than Metrics, a company creating software for service design, such as Smaply and ExperienceFellow. With a background in strategic management and service design, he helps organizations to sustainably embed service design in their structures, processes, and culture.

In 2010, he published the award-winning book This ...

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