CHAPTER TWO
Leadership Blind Spot #2: STORY
Common Misconception
We have a compelling story to tell that our people care about.
The Basics
Most organizations have a semigeneric vision statement, accompanied by what seems like too many slides to outline their strategy for what winning looks like for the organization. Leaders believe they have a compelling story to tell, but when seen through the eyes of the employee, the complete opposite is often the case.
The Question We Will Answer
What makes a strategy story compelling, and how can we craft one for our people?
Psychologist Elizabeth Newton conducted an experiment while working on her doctorate at Stanford in 1990. She gave one set of people, whom she called “tappers,” a list of commonly ...
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