During my conversation with Claude Silver, Chief Heart Officer (CHO) at VaynerMedia, I shared a story with her about one of the things I did right—though I also made many mistakes—when I started Bottary & Partners. I felt compelled to share the following story with Silver because of VaynerMedia’s commitment to its people, something I suggest is more the exception than the rule. At VaynerMedia, the CHO—not the COO or CFO—is the number-two person in the organization. Here’s what I told Silver: Before I get into what commitment to your employees looks like in your company, I want to draw a parallel with a book that ...
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