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Maeda, John, The Laws of Simplicity mailing lists management decentralized, with CMS reduced costs, with CMS manual, for website owners, missing MapQuest marketing blurbs, removing from website business stationery community and conversions, monitoring editorial sites and guerilla identifying popular content landing page per campaign materials miscellaneous print based, transferring to web monitoring offline promotion, 2nd best uses for problems, resolving success, measuring targeting audience three-pronged attack traditional media via editorial sites via email via social sites viral word of mouth. See viral marketing. mash-ups McGovern, Gerry, blog Media Temple media, providing alternatives menus, consistency ...
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