Website Owner's Manual

Just because you're responsible for your organization's web presence doesn't mean you know how to build a website. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Website Owner's Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You'll gain a practical understanding of the technologies, processes, and ideas that drive a successful website.

• Secrets to a successful website
• Defining roles and evaluating objectives
• Planning and measuring your success
• Page design and branding
• Layout challenges
• Creating killer content
• User testing
• Content management systems
• Web design best practices
• Domains and hosting
• Website promotion explained
• Techniques for engaging visitors

Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.

Paul Boag has been guiding clients through the process of developing websites for over a decade and has worked with a wide cross section of clients from both the commercial and public sectors. He currently runs a web design company called Headscape. When not doing client work he speaks on the subject of web design both in the UK and abroad. He also hosts the longest running and most popular web design podcast over at boagworld.com. Between speaking engagements Paul writes articles for a number of web design publications.