Web Content

CHAPTER 2

Web Writing Characteristics and Style

In addition to the general practices of all good writing that we discussed in Chapter 1, writers must be aware of the specific attributes of web writing in particular. In this chapter, we’ll discuss those components as well as web writing style.

Unique Characteristics of Web Writing

Beyond the rules that govern any good writing, web writing demands particular attention to clarity, coherence, and correctness. Web writers must become meticulous copy editors for typos, misspellings, or other easily fixed flaws because web readers are especially turned off by amateurish errors. In fact, studies have shown that such obvious inattention to detail give a web source low credibility.¹ However, writing for ...