Acknowledgments

It has been a privilege to have worked with and learned from the research of neuroscientists, psychologists, business leaders, subject matter experts, and authors.

The input of my clients and partners across EMEA where we have explored and implemented these approaches has also been instrumental.

Their feedback underlines the need to leverage science in behavioral change and reinforces my belief that neuroscience makes a beneficial difference across organizations.

It was with appreciation that I also received fundamental input from the readers of the first version of this book. A special thanks to Bruno Silva for his global oversight, Amâncio Torres for his strategic perspective, Pierre Debourdeau and João Castro for their structured ...

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