THE MESSAGE AND THE MESSENGER: IT IS NOT JUST DATA. IT IS COMMUNICATION.
The medium is the message.
It is not just the message, but the messenger that matters.
As a society we must confront one of the gravest societal challenges of the twenty-first century: losing the art of public discourse, what it truly means to speak with one another—to communicate.
Before proceeding with this chapter, please glance at the cover of the book and reread the title. In Chapter 4, you learned the mechanics of Communication Mastery. In this chapter, you will learn how to embody your technique in order that the message and the messenger are always ...
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