1Visual and spatial public relations
Strategic communication beyond text
The inspiration for this book arises from a conference we organised in 2015 which set out to explore alternative perspectives on public relations – specifically focusing critical attention on the spatial, visual and performative dimensions of the field. The debates and conversations resulting from this event gave a clear indication that a further, deeper exploration of these dimensions of strategic communication would provide a valuable and timely contribution to the academic literature in two distinct ways.
Firstly, we believe that non-textual domains of media and communication have been left largely unexamined within the field of ...
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