Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

13. Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm

For architecture firms, the proof is in the building, so to speak. Nothing markets a firm's services better than the buildings it has designed. Architectural Nexus wanted to display its portfolio on its website but also wanted to share its philosophies and process.

Brand design firm modern8 helped take the Architectural Nexus website beyond just a portfolio. While the Flash-based site features attractive photographs of the firm's work, it also speaks to who the firm is as an identity—something most architectural firms don't bother to do.

Why It Works

The firm's clients in the past, which included universities, health care groups, and religious organizations, had been spread across northern Utah, but the firm wanted to focus more tightly on regional projects.

We'd all like to pick our clients, but it can be difficult. Architectural Nexus found a way to do just that in how it presented itself through its site. Through its website redesign, Architectural Nexus was able to narrow in on the type of work it wanted more of, and it did so by illustrating its progressive, process-focused design approach.

The images alone are stunning, but the site goes further than just displaying pretty pictures of buildings. It uses a special section of the website to explain ...