Visual and Multimodal Research in Organization and Management Studies

3Approaches, Methods, and Research Agenda

An Overview

Building on the work by Meyer et al. (2013), we identify five approaches that assign different roles to visual and multimodal artefacts. In what follows, we expand in more detail on archaeological, practice, strategic, dialogical, and documenting approaches. For each, we review central existing studies, discuss methodological issues, suggest appropriate methods, and illustrate our arguments with examples from the literature and, where appropriate, from our own work. Our aim is to develop, for each approach, a promising future research agenda for the field of organization and management studies. A caveat is in order. While we argue that these approaches are distinctive in terms of their focus, ...