13Brain Games
The good news is, most of us have become comfortable interacting with family and friends via video. We'll FaceTime Grandma on a whim. With our smart phones, we are constantly capturing our lives on video and posting them online.
However, as you likely know, making a video call to your mom on FaceTime is far different than conducting a professional video sales call with prospects and customers. On video sales calls, the stakes are higher. You are always on stage. People are observing everything about you, including:
- Your appearance
- Facial expressions and body language
- Video and audio quality
- Your backdrop
- How you are framed in the video window
They use this information to make both conscious and subconscious decisions1 about whether they like you, trust you, and want to work with you. Because as humans we feel first, then we think, it is incumbent on you to deliver the best possible emotional experience for your stakeholders on video calls.
Video Calls and the Problem with Cognitive Load
On video sales calls, you must never discount the power of the subconscious mind and how it holds sway over your stakeholder's perceptions, emotions, behavior, interpersonal interactions, likes, dislikes, and decisions.
Their brains are hard at work, looking at the patterns on screen and attempting to make sense of them to decide if they like you, determine if you are trustworthy, compare you to your competitors, and decide whether they should advance to the next step in the ...
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