PART 1A Generation Unlike Any Other

In our assessment of the preferences and activities of Virtual Natives (VNs), we've found 10 recurring themes that, taken together, express the core of how VNs differ from previous generations. Some of their behaviors are the product of unique historical factors, such as the Covid‐19 pandemic and the 2008 financial crash, but most of them flow from the fantastical abilities to communicate and create that Virtual Natives have been granted by the digital tools readily available on the screens that surround them.

We'll start by examining each theme individually in dedicated chapters, then, in Part Two, zoom out to look at how the themes work together to build the Virtual Native worldview – and why we older generations may ultimately end up adapting to them, instead of the other way around.

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