Chapter 3.4

Sega Dreamcast (1999)

History

Sega was the competition that Nintendo needed and deserved. The brand had risen to prominence with the Genesis, whose powerful technology and provocative advertisements allowed Sonic the Hedgehog to stand proudly next to his friendly rival, Mario. Although fans of both platforms like to emphasize their differences, in reality, Sega and Nintendo had much in common. Sure, Sonic was less polite than his plumbing counterpart, but he wasn’t about to start shooting cops and smacking bitches, either. The two companies played nice with the public, the media, and, for the most part, each other, keeping each other on their toes and moving the industry along at a pace they were both comfortable with.

Historically, ...

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