History
In 1989, Nintendo was at the height of its fortune and fame, enjoying a near monopolistic hold of the videogame console industry. As we saw in Chapter 2.1, the Nintendo Entertainment System had overcome the skepticism of American retailers still reeling from the Great Videogame Crash. With a combination of hit games, cheap technology, and effective (if controversial) licensing policies, Nintendo had not only resurrected the moribund industry, but greatly expanded it, defining an entirely new generation of gamers. Competing with this behemoth would take great technology, slick marketing, and a lot of patience.
With Nintendo’s dominance firmly established, Sega ramped up the hyperbole in ads for the Genesis, ...
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