For many shooters, the creative mindset from decades ago still applies: do we want a film or video look? The rival looks connote a different feeling and sensibility. In general, the film look conveys a more dreamy transcendent feel and thus may be more appropriate for a narrative brand of storytelling, while the video look is more present tense or “immediate,” and thus more suitable for news and nonfiction-type applications.
I entertain this mental wrangling before every shoot, as I settle on a look and adjust the camera menus accordingly. As in everything else, story and genre inform this decision most of all, so the proper look is part and parcel of the overall storytelling. Given the capabilities of ...
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