CHAPTER 1
WHY HR AND WHY NOW? 1
HR is not about HR. HR begins and ends with the business. Every business is a product of its context. Business success comes when the internal strategy anticipates or responds to external conditions.
In our quest to discover the role HR plays in business strategy and success, and to identify the role it should play, we have been personally involved with a wide variety of specific business challenges in recent years. These challenges (and successes) have helped us enormously to focus and apply our research.
Business Challenge and Success Models
The business situations we have looked at and investigated include (but are not limited to) the following:
• Leaders at a consumer electronics company look to the future ...
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