Index

153

ABC Home Furnishings, 136–137

advertising

alternatives to, 90

brand presentation, 91

flyers/word of mouth, 57

nontraditional, 95–96

press kits, 98

simplicity in, 62

advice, seeking, 69–72, 84

African American Women on

Tour, 23

alliances, 14, 19, 101–102.

See also Partnership Strategies appreciation of employees, 132

Ashby, Darin, 129

Ben & Jerry’s, 112

Birkenstock, Konrad, 29

Birkenstock USA, 21, 29–32, 135

blogging, 120–121. See also Internet/Web sites brands/branding, 91–94, 99

Brooks, Stephen, 47–48

building distribution channels. See Distribution Strategies Burlington Chemical, 112

business models, 95

business plans, 5–6

buyers. See Distribution Strategies

Cabaluna, Samantha, 59

capitalism, responsible, 79, 83

celebration of achievements. ...

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