3.2Testing Step-by-Step
Overview of the Testing Process
Extract Your Hypotheses: What Needs to Be True for Your Idea to Work?
Use the Value Proposition and Business Model Canvases to identify what to test before you “get out of the building.” Define the most important things that must be true for your idea to work.
Do the exercise online
To succeed, ask yourself what needs to be true about…
… your business model?
… your value proposition?
… your customer?
Prioritize Your Hypotheses: What Could Kill Your Business
Not all hypotheses ...
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