UX for Business

Ecosystems

What Is an “Ecosystem”?

To be honest, ecosystem is not a word with one good definition. So far in this book, most of the conversation has been about one product or service, and for most companies, that is all the complexity you need in your life. Even two or three products may not be related to each other in a way that is difficult to manage.

Ecosystems happen in big companies, usually.

An ecosystem (in this book, at least) is a collection of products and services that are designed to work together as a group. A customer can enter the ecosystem by using any of those products and services, and when they do, it improves the chance of using every other product or service in the ecosystem.

When we learned about the structure of pages earlier, the big idea was to design how users move through that structure so the value is easier to access.

Now we will use the same idea across products and services instead of within one product.

Probability Still  Defines Structure!

When we think about probability in the context of multiple products or services, we can think about it from a few different starting points: which product people use most, which products we want them ...