Chapter 6. The Pyramid of UX Impact
UX is a lot more than buttons and wireframes. The stuff that seems obvious is only the tip of the iceberg, and the stuff that matters most is completely invisible.
As a UX designer, your job is to create value—from the user’s perspective. Some parts of the UX process create more value than others. Spend your time wisely. You will learn about every part of the Pyramid throughout the rest of this book. For now, just understand that the bottom of the pyramid—the big layers—are the parts that can destroy a product if you ignore them. And they are often invisible. The top of the pyramid—the small layers—are the parts that might not add value to your product, no matter how much time you spend on them. And they are usually visible.
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