User Experience Innovation: User Centered Design that Works

Long-Term User Experience

Many devices, web pages, software packages, and so on focus solely on the first impression. This may in some cases make your consumers choose your product, but the same consumers will only return to your product next time if they also feel good during daily use of your product.

Again, long-term user experience resembles a personal relationship. Yes, the first impression may make you get interested in or engaged with a person, but you will not maintain a relationship with the person unless they give you something back in the longer term.

Long-term user experience is hence just as important as the first impression—at least if you want your customers to come back to you next time. Ideally, you want a user experience curve ...