User Experience Design

CHAPTER 36CROSS‐FUNCTIONAL COLLABORATION PLAY: How do I collaborate across the organization to drive seamless and informed product experience design?

As management guru Ken Blanchard notes, “None of us is as smart as all of us.” Unfortunately, many teams operate in silos, where multidisciplinary collaboration and problem solving do not inform experience design. The cross‐functional collaboration play helps you dismantle these silos and ensure that the right internal partners share the right knowledge, processes, deliverables, and visibility at the right time. Breaking down these silos will reduce churn and increase productivity and ultimately ensure that sound decisions are made to achieve experience design goals.

Why Do You Need the Cross‐Functional Collaboration play?

This play will allow your business to:

• Dismantle communication and information silos;
• Reduce ambiguity about the roles and outputs of the different teams that participate in the product experience design process;
• Better manage expectations around dependencies;
• Reduce frustration among crossfunctional teams;
• Increase alignment and productivity to deliver quicker business outcomes.

Who Are the Key players in the Cross‐Functional Collaboration play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER ...