User Experience Design

CHAPTER 18EXPERIENCE ECOSYSTEM PLAY: How do I build a seamless experience for the user across the entire ecosystem?

Many companies make the mistake of focusing too much on one user or one product. They overlook the ecosystem—the complex network of interconnected systems that their product and company inhabits. The experience ecosystem play enables you to see the forest before focusing on the individual trees. Building an experience ecosystem is a powerful tool for unleashing tremendous business value. It allows you to identify M&A acquisition targets, reveals the new complementary services your users want, and streamlines the workflow and processes that will bring delight to your customers.

Why Do You Need an Experience Ecosystem play?

This play will allow your business to:

• Understand the discrete but interdependent components that make up the greater ecosystem;
• See the big picture before diving straight into details;
• Understand how users perceive and interact with the ecosystem;
• Build a shared understanding of the ecosystem, allowing teams to deliver an intuitive experience for the user.

Who Are the Key players in the Experience Ecosystem Play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	Experience strategist	Uncover how users see and use the system; ...