Upgrade: Taking Your Work and Life from Ordinary to Extraordinary

CHAPTER 6

BIG RISKS = BIG REWARDS

Never was anything great achieved without danger.

—Niccolò Machiavelli

Some Risks Are Just Cray Cray

I had so much energy when I was 18 years old that I ran out of productive ways to release it, and so one morning I decided I was going to get a tattoo and go skydiving. I went with two of my friends to get the tattoo. Benny had a strange “figurative” character etched onto his left calf, which he regretted four years later, so he covered it up with another tattoo, an equally odd, large black rectangle. Sara, as she puts it, went with “a sun on my right shoulder—a few years later I covered it with something bigger ...