2
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When to Redefine the Core
One of the most difficult decisions a CEO can face is whether to remain maniacally focused on extracting the full potential from the historic core or to begin the search for a new vein to mine—or a new approach to mining altogether. The escalating forces of change described in chapter 1 (increasing turbulence, speed, and the shortening shelf life of a strategy) make this choice both more commonly encountered and more difficult to act upon. CEOs must cope with a wider and more confusing array of choices, less job security and tenure to develop and execute a new plan, increasingly impatient and short-term-oriented investors, and a greater cost of being wrong.
Today this crisis of the core confronts some ...
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