About the Author
CHRIS ZOOK, a partner at Bain & Company, heads the firm’s Global Strategy Practice. During his more than twenty years at Bain, his work has focused on companies searching for new sources of profitable growth, in a wide range of industries.
In 2001 Zook published his best-selling Profit from the Core (Harvard Business School Press), which found that nine out of ten companies that had sustained profitable growth for a decade or more had focused on their core businesses, rather than following the siren song of diversification. The book offers an approach to assessing and making the most of core business opportunities. Its sequel, Beyond the Core (Harvard Business School Press, 2004), examines how companies that have fully exploited ...
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