3
Resources
Assets, capabilities and strategic positioning
Resources are key to survival. We cannot survive without water, food, housing and clothes. But we want to do more than survive, we want to prosper and flourish. Successful people have control of or access to better resources – higher education, surplus capital for investment, a safe neighbourhood to live in, a supportive spouse, a valuable social network, and so on.
What is true for people is also true for firms. All firms need resources to survive, but firms that have a competitive advantage usually have access to superior assets compared to their rivals. This chapter is about understanding what these resources are and how they are deployed in the real word by firms to generate ...
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