1
Introduction
In 1902, the Minnesota Mining and Manufacturing Company was established with the intention to extract corundum, an aluminium oxide. In the same year, a new speed record was set in France by Léon Serpollet; driving a car with a steam-engine. Over more than one century, the number of changes the company experienced are countless – two World Wars occurred, numerous political, social and economic changes as well as technological innovation affected the company. But not the company’s prosperity. 3M, as the company is currently known, is one of the most innovative and adaptive companies in the world. So, how has 3M achieved this considerable feat?
This book is concerned with one main question. How do firms achieve competitive advantage ...
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